1. Get traffic
Wechat ecosystem is almost perfect. At present, the user group exceeds 654.38+0 billion, mainly young people. This huge user group is the main force leading consumption.
The WeChat applet relies on the WeChat platform and directly links to this group of more than 654.38 billion, which can greatly increase the traffic of WeChat. Simply put, these 654.38 billion WeChat users can search WeChat applets anytime and anywhere.
2. Independent promotion function
"Nearby applet" can cover all WeChat users within 5 kilometers nearby. Combined with online drainage and communication, it can directly show customers and cover a large number of potential customers as long as it has its own promotion function.
3. The perfect combination of friends circle+WeChat official account+applet.
How to realize online traffic has always been a headache for everyone. Friends circle+WeChat official account+applet is the most popular realization scheme-social e-commerce.
Friends circle plays a social role, provides communication channels, and uses users' contacts to open the market; The official WeChat account provides high-quality shopping guide content for the applet, and the applet is responsible for displaying commodity transactions and providing related services. This is the mode of friends circle+WeChat official account+applet.
4. Marketing value
Applet is a convenient application, which can be used at any time, run after use, and do not need to be installed or uninstalled. Compared with the traditional passive marketing, it is more inclined to active marketing, searching when users need it, which does not occupy memory, is simple and easy to do, and is easy to get users' love. Wechat officials have matured the cultivation of small programs, and many people are passively moved forward by the enthusiasm of small programs.
Like mobike, the applet can be ridden three times a week without a deposit, so it contributes half of the new users; Like a little brother, he burned 20 million, made two apps without improvement, and got 22 million sales in the double eleven All in applet; Gifts that were still being laid off in March 20 17 broke out quickly after the launch of the 1 1 applet in June, and this year's Dragon Boat Festival was screened for a week; Like Beauty Union, in half a year, it invested more than 65.438+0 billion in small programs, gained 90 million customers, and 654.38+0/3 generated consumption;
......
The commercial value of small programs is incalculable. This will be an opportunity with unlimited potential and vitality. Its ecology is gradually improving. Try to make the official WeChat account and applet have a strong linkage, and there will be more entrepreneurial possibilities.
In this article, you will learn the following skills.
1. Just capture the da